Hagerty Announces The Amelia:
Rebrand Includes New Name, Logo, Website and Experiences
AMELIA ISLAND, FL., January 5, 2022 – Hagerty is excited to announce that The Amelia Island Concours d’Elegance is now “The Amelia.” The rebranding also includes a new logo, a reimagined schedule of events and a recently-launched website. Changes are indicative of the event’s evolution, an effort to innovate while honoring tradition.
Working to capture the imagination of the next generation of automotive enthusiasts, this year’s event will feature Saturday’s all-new Cars & Community suite of events. The day includes the well-established and renamed Cars & Caffeine, an ‘80s and ‘90s focused RADwood display and the fan-favorite Concours d’Lemons as well as The Amelia’s first-ever Kids Zone. A portion of every Cars & Community ticket sold will support local and national charitable partners.
Previous attendees can look forward to a fresh take on Saturday evening’s traditional Gala. Sunday’s showfield will continue to reflect the automotive excellence that The Amelia Concours d’Elegance is known for, complemented by new, family-friendly features as well as enhanced hospitality and dining options.
To complement The Amelia’s expansion and growth, Hagerty has also created a new logo. The design showcases The Amelia’s framed initials and represents Hagerty’s purpose to save driving and car culture for future generations.
"The Amelia is truly a motoring event like no other and we wanted a logo that reflected its strength and uniqueness,” said Tarra Warnes, Hagerty’s Vice President of Creative Strategy. “We were inspired by the coastal locale, the motorsports focus and the dynamic energy of the event when we designed the new identity. The new icon is bold and confident in its simplicity, and its timeless design will carry the event into the future, while honoring its incredible legacy."
The Amelia is scheduled for March 3-6, 2022. Special classes include anniversary celebrations of the 24 Hours of Daytona (60th) and the 12 Hours of Sebring (70th), as well as the 75th anniversary of Ferrari, 100th anniversary of Lincoln and the 90th anniversary of the ’32 Ford. Additionally, concours features will include the interesting vehicles of the Davis Motorcar Company, Indy roadsters, aluminum Porsche race cars, Waterhouse Coachwork and more.
Tickets for The Amelia Concours d’Elegance and Saturday’s Cars & Community go on sale later this month.
About The Amelia
Now in its 27th year, The Amelia is a multiple award-winning motoring event held March 3-6, 2022, at The Golf Club of Amelia Island and The Ritz-Carlton, Amelia Island. Luxury shopping, auctions, new vehicle reveals & experiential drives, exclusive gatherings and entertaining seminars surround Saturday’s Cars & Community and Sunday’s Concours d’Elegance. Each year The Amelia honors a racing legend and attracts celebrities from across the automotive landscape. The Amelia Concours d'Elegance has donated over $4 million to deserving charities. For more information visit AmeliaConcours.com.
About Hagerty, Inc. (NYSE: HGTY)
Based in Traverse City, Michigan, Hagerty’s purpose is to save driving and preserve car culture for future generations and its mission is to build a global business to fund that purpose. Hagerty is an automotive enthusiast brand offering integrated membership products and programs as well as a specialty insurance provider focused on the global automotive enthusiast market. Hagerty is home to Hagerty Drivers Club®, Hagerty DriveShare™, Hagerty Valuation Tools®, Hagerty Media, Hagerty Drivers Club magazine, MotorsportReg, Hagerty Garage + Social®, the Amelia Island Concours d'Elegance, the Concours d'Elegance of America, the Greenwich Concours d'Elegance, the California Mille, Motorworks Revival and more. For more information on Hagerty please visit hagerty.com, or connect with us on Facebook, Instagram and Twitter.